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McDonald’s has selected five initiatives it considers are the best and are extending the decision making process to its customers.

The choices include:

1. Information and inspiration through innovative software - McDonald’s France’s use of an interactive software, EcoProgress, to manage and reduce energy usage in the restaurant, achieved an 11% savings in electricity for participating restaurants over the same three month period between 2007 and 2006.

2. Water conservation in Australia - McDonald’s Australia has implemented a variety of water conservation measures including extensive landscaping and smart irrigation practices. Advanced stormwater retention tanks can save almost four million liters of water over a 20-year period.

3. Supporting the development of Biodiesel - In Brazil, Chile and Argentina, McDonald’s has partnered with local organizations that transform used cooking oil into biodiesel. Currently, 270 restaurants in these markets deliver their used oil to be converted into biodiesel, representing over 1,000,000 liters of oil to date.

4. Creating a gold standard for green design - In August, 2008, McDonald’s USA opened its first corporate-owned pilot green restaurant and received Leadership in Energy and Environmental Design (LEED) Gold certification in April, 2009. This “green building lab” in Chicago will help McDonald’s USA refine its green building strategy and identify practices that can be incorporated into future restaurants.

5. Engaging our employees and consumers on climate change - McDonald’s Japan participates in the Japanese government’s Team Minus 6% program to reduce CO2 emissions by 1kg per person, per day, by offering a discount to consumers who registered to participate in the program. During the 2007 campaign, McDonald’s Japan helped raise the number of participants from 40,000 to 380,000.